Top 5 Travel and Local Apps in New Zealand Q1 2023: Performance Overview

The first quarter of 2023 saw notable performances from the top 5 travel and local apps in New Zealand on a unified platform. Here's a detailed look at their weekly downloads and active user trends.

Air NZ experienced a steady increase in weekly downloads, peaking at approximately 7.8K in the week of January 23. The app's weekly active users also showed a positive trend, reaching a high of around 17.5K in the same week.

Booking.com: Hotels & Travel maintained a consistent download rate, with figures ranging from 3.8K to 5.5K throughout the quarter. The app's weekly active users fluctuated but remained robust, peaking at approximately 192.6K in the first week of January.

Hopper: Hotels, Flights & Cars saw a significant spike in downloads, particularly in the week of February 20, reaching around 10.9K. Correspondingly, active users peaked at approximately 13.9K during the same week, indicating a strong user engagement.

HomeAway Vacation Rentals had a more modest performance, with weekly downloads fluctuating between 1.2K and 4K. The app's active users remained relatively stable, averaging around 16K to 18.8K over the quarter.

Beam - Escooter sharing showed variability in downloads, peaking at approximately 8.9K in late December. The app's weekly active users demonstrated a consistent pattern, with the highest number being around 13.9K at the end of December.

These insights highlight the dynamic landscape of travel and local apps in New Zealand. For more detailed analytics and insights, visit Sensor Tower.